LAS VEGAS, NV (October 4, 2016) — Recognized for its leadership, cutting-edge offset and digital solutions, and unsurpassed technological investment, Creel and its digital division, Digital Lizard, will be featured as the October 2016 cover story in Printing Impressions. The trusted monthly publication is read by more than 60,000 subscribers and is considered the world’s largest B2B printing magazine.
In addition to Creel’s acquisitions and 21st century vision, the story showcases the company’s $5.2MM digital printing investment — a move that has made Digital Lizard a go-to solutions provider for digital books, photobooks, calendars, catalogs, direct mail, and other variable-data applications. It also highlights Digital Lizard’s big win in becoming the premier global beta site for the HP 50000. Through the arrangement, Creel and Digital Lizard will help refine the digital press’s performance and efficiencies, ensuring its claim as a true offset match while pushing the envelope in new applications.
“Creel Printing is a true American business success story. The company continues to invest in cutting-edge digital and conventional printing technologies to strengthen its Creel and Digital Lizard capabilities and remain on the leading edge of an expansive distributive print model,” notes Mark Michelson, editor-in-chief of Printing Impressions. “We look forward to presenting their success story to showcase how offset and digital printing technologies can co-exist today to meet and exceed client expectations."
With a 60-year history, Creel Printing is one of the most notable privately owned enterprises in the world of print. Ranked among the top 40 commercial printers and 10 largest publication printers, Creel’s capabilities span full-color web and sheetfed printing, large-format printing, digital publishing solutions, mobile marketing, and more. Creel’s digital division, Digital Lizard, is one of the most advanced digital print facilities in the United States. Its four plants offer full-color variable digital printing, inline finishing, same-day shipping, and a host of leading-edge digital solutions, with presence across the U.S. as well as France. Digital Lizard boasts 16 HP digital presses, the largest lineup of any commercial digital print provider nationwide.
Creel, Digital Lizard to Be Profiled in World’s Largest B2B Printing Magazine
LAS VEGAS, NV (December 8, 2015) — Creel Printing has acquired New Jersey-based GlobalSoft Digital Solutions (GSDS), an integrated marketing and digital enterprise with specializations in the retail, medical, and financial markets. The move augments Creel’s full-color commercial print, variable digital print, and book production capabilities, while growing its footprint to the east coast. With this expanded national presence, Creel is positioned to provide two-day standard freight to nearly 85% of the U.S.
Creel will also gain an international presence with Global Soft International, GSDS's Pusignan, France, subsidiary. GSI services North American commercial accounts requiring production and distribution of time-sensitive marketing materials in the European Union.
In sum, the GSDS acquisition enhances Creel’s on-demand, CRM, e-solutions, publishing, and fulfillment capabilities, adding complementary HP digital manufacturing equipment, large/grand-format printing, case-binding capabilities, and proprietary technologies. The 17-year-old “digital pioneer” also brings unique services for the independent greeting card market and a key east coast photo specialty presence. GSDS was recognized as HP’s first Premier Digital Print and Fulfillment Provider in 2005.
GSDS will be merged with Creel’s digital division, Digital Lizard, creating an industry powerhouse with 15 HP digital presses, including two dual-engine HP W7250s — the largest lineup amongst U.S. commercial digital print providers. Digital Lizard president, William Wieners, will lead the combined entity, and GSDS principals will be added to the executive team. The Global Soft Digital Solutions brand name will be retained at the New Jersey location.
“Joining forces with Creel is a natural value extension to our current clients. It allows us to offer a much broader lineup. It was a synergistic decision that will give clients access to more creative, cutting-edge marketing and print solutions,” said Chris Petro, President and CEO of GSDS.
“The new Creel network delivers an international distributive print model unsurpassed in the industry," Petro added. “Together, the Creel companies boast one of the most technology-advantaged digital platforms in the world.”
Founded in 1953, Creel Printing is one of the most notable family-owned enterprises in the world of print. Ranked among the top 40 commercial printers, 10 largest publication printers, and largest commercial digital printers, Creel’s capabilities span full-color web and sheetfed printing, variable digital production, large-format printing, digital editioning, integrated publishing and digital solutions, web-based storefronts, digital rights management, mobile marketing, and more. Creel runs a state-of-the-art, 250,000-square-foot headquarters in Las Vegas and three expansive digital facilities strategically located nationwide. Creel holds G7 master certifications and environmental tri-certification, along with numerous mailing, production, and lean manufacturing distinctions. The company runs three shifts, operating 24/7.
Creel Expands Business with Strategic Acquisition
LAS VEGAS, NV (April 28, 2015) — Print and publications specialist Creel Printing has committed $20 million to bring additional, state-of-the-art print, prepress, automation, and data technologies to its Las Vegas facilities. The investment will augment the company’s offerings, while delivering new print format opportunities, quality, environmental considerations, and other advantages. All installations are scheduled for completion by the end of June.
At the center of the investment are two presses — the 10-unit sheetfed MAN Roland HiPrint 700 perfector and the 8-unit, double-web Goss Sunday 2000 — both considered manufacturing powerhouses in their respective categories. Facilitated by MKM Importers, the HiPrint 700 Perfector purchase will improve Creel’s sheetfed capacity by 75%, while allowing more competitive pricing on up-to-10-color projects produced as conventional, UV, waterless, or custom rainbow security printing. The HiPrint 700 is equipped with an inline roll sheeter, which improves efficiencies and reduces paper waste. The Goss Sunday 2000 purchase is even more significant. The 8-unit, 48-page press will provide for a broader range of print formats and inline finishing for high-volume magazine, catalog, and newspaper projects, alongside notable environmental improvements. At 57", it is the widest of any Sunday 2000 model, and a standout in automation and efficiency.
In prepress, Creel is adding two high-speed Screen Ultima VLF CTP units that will double plate production while reducing chemistry expense and emissions. The company is also installing two Burgess SuperBenders that will provide for automated inline bending and punching, thus saving customers costs while improving job speed and accuracy. Additional new finishing equipment, including a perfect binder and three high-speed poly and mailing lines — with 100% guaranteed mail match — will support Creel’s expanded capacity.
Creel’s growth initiative also spans electronic means. Already at the leading edge in customer data management, digital asset storage/retrieval, and order processing, Creel will be installing a dedicated 1 Gbps point-to-point connection to a Switch SUPERNAP, the world’s largest co-location data center. This will allow Creel to host data management systems and storage in the most secure, mission-critical environments. In addition, Creel will expand project data collection by installing EFI’s Technique MIS Direct Machine Interface (DMI) to all manufacturing equipment lines.
“Creel is committed to making the investments that keep our business at the industry forefront,” said Allan G. Creel, President of Creel Printing. “These enhancements were specifically selected because they deliver our customers the most value to their projects and programs. The new levels of automation will mean faster turnaround times while still maintaining impeccable quality. Along with our existing offerings, these additions make Creel tough to beat.”
Founded in 1953, Creel Printing is one of the most tenured and awarded family-owned enterprises in the world of print. Ranked among the top 50 commercial printers, 10 largest publication printers, and 10 largest commercial digital printers, Creel’s capabilities span full-color web and sheetfed printing, variable digital production, digital editioning, integrated publishing and digital solutions, web-based storefronts, digital rights management, mobile marketing, and more. Creel runs a state-of-the-art, 250,000-square-foot headquarters in Las Vegas and two expansive digital facilities. Creel holds G7 master certifications and environmental tri-certification, along with numerous mailing, production, and lean manufacturing distinctions. The company runs three shifts, operating 24/7.
Creel Grows Business with $20 Million Investment
LAS VEGAS, NV (July 29, 2014) — Digital Lizard, a Creel Printing company, has completed the installation of its new HP Indigo W7250—a powerhouse, photo-quality digital production press available at fewer than 50 commercial providers nationwide. The move marks another milestone in Creel’s ongoing digital growth strategy, having made two acquisitions and a multi-million-dollar investment into facilities and technological development over the last two years.
In addition to being one of the world’s foremost digital production presses, the HP Indigo W7250 is unique in its 12.75" x 39" cutoff size and market-leading photo reproduction quality.
“We are excited about the new parameters and capabilities,” said Bill Wieners, President of Digital Lizard. “This press not only opens up new creative format options, but also delivers unsurpassed production quality, with full personalization abilities.”
“Digital Lizard is one of very few commercial providers nationwide giving customers access to this exceptional technology,” added Wieners.
The new press, along with six other digital presses, is housed in Digital Lizard’s premier new facility at 2650 Westwood, Las Vegas—the site of Creel’s original shop built by founder Eugene Creel in the 1960s. In the last 12 months, the 30,000-square-foot building has been completely renovated, offering a highly automated pressroom, well-appointed office space, pristine customer viewing area and lounge—and more digital print capacity than any other provider in the Las Vegas area. The facility is also equipped with temperature, humidity, airflow, energy, and other controls designed specifically around digital production.
The new location works in tandem with Digital Lizard’s Hayden, ID, plant, which boasts another 10 HP digital presses. The two manufacture an extensive array of marketing pieces, direct mail, photogift products, convention materials, and other items, most of which are received, produced, and shipped the same day.
Both facilities also leverage proprietary technologies that enable the enterprise to securely integrate with customers’ existing systems and help them build unique digital solutions. Such work has included on-demand response mailings for lost PINs and automated product development systems for the yearbook and photogift markets.
“Creel continues to invest in the innovations and technologies that drive growth—for both our company and our customers,” said Allan G. Creel, President of Creel Printing. “Our commitment to delivering the highest possible reproduction quality and most extensive capabilities remains a hallmark of our business.”
Founded in 1953, Creel Printing is one of the most tenured and awarded family-owned enterprises in the world of print. Ranked among the top 50 commercial printers, 10 largest publication printers, and 10 largest commercial digital printers, Creel’s capabilities span full-color web and sheetfed printing, variable digital production, digital editioning, integrated publishing and digital solutions, web-based storefronts, digital rights management, mobile marketing, and more. Creel runs a state-of-the-art, 250,000-square-foot headquarters in Las Vegas and two expansive digital facilities. The company acquired Digital Lizard in 2011. Creel holds G7 master certifications and environmental tri-certification, along with numerous mailing, production, and lean manufacturing distinctions. The company runs three shifts, operating 24/7.
Creel Accelerates Digital Expansion with New Facilities, “Mega” Press
LAS VEGAS, NV (February 11, 2013) — Recognized for its technological, manufacturing, and multichannel marketing leadership, Creel Printing has landed the cover story of February’s Printing Impressions—the industry’s most prestigious magazine. The honor comes on the heels of the Gold Ink awards, where Creel’s merits were unsurpassed.
With more than 20,000 contenders vying for a story each month, Printing Impressions is extremely selective. The publication chooses enterprises that not only serve as industry benchmarks, but those that offer customers the very finest—in equipment, resources, and innovations.
Long known for its high-quality web and sheetfed manufacturing, Creel has developed a formidable digital presence over the last few years. With its 2011 acquisition of Digital Lizard, Creel now stands as one of the largest providers of digital print, cross-media marketing, mobile applications, 2-D barcoding, and Internet-based solutions. All of these are bringing customers new, value-driving marketing opportunities. Creel is also working on a cutting-edge personalization initiative, which it will unveil this spring.
“Creel continues to invest in the innovations and technologies that create growth—for our company and our customers,” said Allan G. Creel, President of Creel Printing. “As a private company, we have greater flexibility to craft unique solutions that really impact our clients’ businesses.”
To read to article, visit www.piworld.com and click on “Current Issue,” or call Creel for a print or pdf copy.
Founded in 1953, Creel Printing is one of the most tenured and awarded family-owned enterprises in the world of print. Ranked among the top 50 commercial printers and 10 largest publication printers nationwide, Creel's capabilities span full-color web and sheetfed printing; variable digital production; digital editioning; integrated publishing solutions; web-based storefronts; digital rights management; and more. Creel operates a state-of-the-art, 250,000-square-foot headquarters in Las Vegas, an Idaho-based digital enterprise, and an open-web plant. Creel holds G7 master certification. The company runs three shifts, working 24/7.
Creel Lands Cover Story in Industry’s #1 Magazine