Creel continues to develop new technologies to help you grow your business. We were one of the first print companies to adopt 2D barcoding, enabling unique quick response (QR) codes to be generated and incorporated into ads, direct mail, posters, and other materials. When scanned, these barcodes can take viewers to websites, pURLs, or documents, or be used to add events to a smartphone calendar. Additionally, Creel supports all printed publications through iCloudMobileMedia, which provides for full online digital editions of printed publications with dynamic links and complete reporting. Creel is also refining its augmented reality (AR) offering. Fully customizable, this intriguing technology enables clients to enhance any publication content with video, audio, and imagery to create extremely targeted and memorable experiences.